#049 — The Return of Analog: Finding Joy in Physical Experiences in a Digital Age
Exploring the cultural shift towards physical experiences and the joy of imperfect moments.
Hello!
Have you ever noticed how, in our rush to welcome the future, we can sometimes rediscover the beauty of the past? This week, we’re exploring a fascinating cultural shift that’s been quietly gaining momentum: the return to analog experiences in our digital world.
Picture this: vinyl record sales are hitting new heights (with over 41 million sold globally in 2024!), film cameras are making a comeback among young creators, and board game cafes are popping up in cities worldwide. But this isn’t just about nostalgia – it’s about finding new ways to connect, create, and experience life more deeply. And we fully support that.
So in this issue, we’ll dive into why a generation raised on smartphones and streaming is falling in love with the imperfect charm of various analog technologies. From the warm crackle of vinyl records to the anticipation of developing film photos, we’ll explore how these physical experiences are helping people slow down and find meaning in an increasingly virtual world.
Whether you’re a vinyl enthusiast, a curious digital native, or someone simply looking to add more depth to their daily experiences, we think you’ll find something inspiring in this exploration of the revival of all things analog.
But, of course, there’s more good stuff inside for you to enjoy, so keep reading!
And now join us, as we discover the joy of doing things the old-school way...
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Your dose of curiosity
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“You are capable of more than you know. Choose a goal that seems right for you and strive to be the best, however hard the path. Aim high. Behave honorably. Prepare to be alone at times, and to endure failure. Persist! The world needs all you can give.”
– E.O. Wilson
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The Resurgence of the Real
In the heart of Berlin’s Kotti neighborhood, a curious scene unfolds daily at Schneiders Buero, a shop specializing in analog synthesizers. Here, musicians spend hours lost in the intricate world of patch cables and knobs, creating sounds that could easily be replicated with a few clicks on a computer. Yet, they choose the more challenging path, finding joy in the process itself rather than just the end result.
This scene perfectly captures a broader cultural shift happening across the globe. According to recent data, vinyl record sales hit another milestone in 2023, with six million LPs sold in the UK alone – marking the 16th consecutive year of growth. Furthermore, in 2024, global vinyl sales reached a new peak, with over 41 million records sold worldwide, illustrating the continuing demand for physical music formats even in the digital age. What’s particularly fascinating is that it’s not just nostalgic collectors driving this trend. Artists like Taylor Swift now account for one in every 15 vinyl albums sold in the US, highlighting how analog formats are finding new life among younger audiences. This trend signifies a deeper desire to reconnect with the physical aspects of music and to experience the tangible joy that digital music lacks.
The appeal of analog synthesizers also highlights the fascination with the tactile, hands-on experience of creating. Musicians spend hours experimenting, adjusting, and making mistakes – a process that demands patience, discipline, and engagement. This kind of deliberate, mindful creation contrasts sharply with the instant gratification of digital production, where sounds can be easily generated with software presets. The act of manually tweaking knobs and rerouting cables fosters a stronger connection with the music itself, making every sound a unique expression of creativity. This deliberate approach is a powerful metaphor for the larger analog revival: it’s about valuing the journey just as much as the destination.
The Paradox of Analog in a Digital Age
In an age where everything is at our fingertips, the concept of analog entertainment might seem like a paradox. Why choose vinyl records when streaming gives you millions of songs in seconds? Why gather around a table for board games when a video call with friends is just a click away? Yet, more and more of us are finding solace in these old-school experiences – not as a rebellion against digital convenience, but as a conscious choice to reconnect with the tangible.
As Florence Xue mentions in her article “Analogue Revivals: Meaningful Nostalgia or Faddish Consumerism?”, this renewed interest in analog experiences reflects both a cultural yearning for authenticity and a reaction against the ephemeral nature of digital consumption. People are seeking meaning in what feels more real and substantial. Analog allows us to step back from the frenzy of constant notifications and algorithm-driven recommendations and to instead experience something that requires presence and intention.
In an environment where we are often overwhelmed by digital overload, analog experiences can feel like an oasis of simplicity and depth. The ability to hold a vinyl record, flip through the pages of a book, or carefully set up a board game brings a level of immersion that a digital counterpart can rarely match. Analog gives us moments of tactile satisfaction that remind us of our connection to the physical world – something that is too often lost in the vast sea of data and screens.
The Vinyl Revival: More Than Just Sound Quality
Take vinyl records, for instance. Their comeback is not driven merely by sound quality – although audiophiles might argue that analog warmth can’t be beaten – but by the entire experience they offer. Vinyl forces us to listen deliberately; it makes us choose an album, commit to it, and enjoy it as a whole. In a world of shuffled playlists and infinite skips, there is something powerful about the limitation of a record spinning on a turntable. It’s a reminder that sometimes less really is more, that depth can be found in focusing on one thing at a time.
Vinyl records also serve another important role: they help with celebration of music as a complete art form, not only focusing on music and lyrics, but also taking into consideration album covers – often serving as visual statements.
Rusty Egan, former member of the pioneering synth-pop band Visage, emphasized: “Don’t give up the possibility of accidents!”. This embrace of imperfection – whether it’s the warm crackle of a vinyl record or the light leaks in a film photograph – adds a human element that’s often missing from our perfectly optimized digital world. These imperfections make the experience feel more authentic and alive, adding a richness that cannot be captured through sterile digital files.
The recent surge in vinyl sales, underscores this broader cultural movement. The desire for ownership, in an age where streaming and fleeting digital content dominate, drives people towards vinyl records that offer a tangible and permanent connection to music. The physicality of a record – the act of flipping it, the ritual of playing it – turns music into an experience rather than just background noise.
The Social Magic of Board Games
The return of board games follows a similar thread. Beyond the colorful pieces and clever rules, board games bring us face-to-face with each other in ways that online games simply cannot. They demand our full attention – no background tabs, no notifications, no silent multitasking. When we play, we share space, we laugh together, we read each other’s expressions. It’s an antidote to the disconnection that often comes with digital convenience, a chance to foster real human interaction.
According to the previously mentioned BBC article “Why We Continue to Embrace Analogue Tech”, board games have become a popular way to reconnect on a personal level. Unlike online games, which can sometimes feel isolating, board games foster genuine, in-person connections that enhance our sense of community and belonging. These gatherings are filled with laughter, competition, and a unique sense of camaraderie that online games can rarely replicate.
Board game cafes, which have seen a resurgence in cities worldwide, illustrate this need for social interaction in physical spaces even more. They provide an opportunity for friends, family, and even strangers to come together and enjoy a shared activity that brings joy through direct, face-to-face engagement. In a world where loneliness and social isolation are increasing concerns, board games serve as a bridge, connecting people through shared experiences.
The Timeless Appeal of Physical Books
It’s no surprise that books are part of this analog renaissance as well. Despite e-books and audiobooks being more accessible than ever, sales of physical books are rising. There’s a unique magic to holding a well-crafted book in your hands, feeling its weight, smelling the pages. It turns reading into a tactile, almost meditative experience. Beautifully bound editions become treasures – objects that add warmth and character to our homes, pieces that reflect our personal journey through literature.
Pep Talk Radio’s piece, “Rise of Analog in a Digital World” elaborates on how physical books bring a different level of connection to the act of reading. Unlike digital devices that bombard us with notifications, a physical book encourages us to slow down and immerse ourselves fully in the narrative, away from distractions. This slowing down transforms reading into a deeply mindful activity – a deliberate escape from the chaotic rush of modern everyday life.
Moreover, physical books can evoke an emotional value that e-books struggle to capture. The handwritten notes in the margins, the wear and tear from years of reading, the dog-eared pages – all these small elements tell a story beyond the text itself. They become personal artifacts, steeped in memory and meaning, connecting us not only to the content but to the experience of reading over time.
Analog Photography: Mindfulness in Every Frame
Analog photography has found new life among creators tired of the instant, effortless nature of digital. Shooting with film is an act of mindfulness – every frame counts, every click of the shutter is a deliberate choice. The waiting, the development process, and the uncertainty of the final image are all part of its appeal. This slower pace makes the moment captured feel more significant, and the resulting image more precious.
Young creators are embracing analog photography not just for its aesthetic, but for the entire experience of shooting and developing images. It’s about the effort, the anticipation, and the imperfections that make each photo unique. Unlike digital photography, where images are instantly viewable and deletable, film photography demands patience and commitment. Each click is deliberate, and the results are not immediate – sometimes they are far from perfect, but this imperfection adds beauty and character to every shot. The grain, the light leaks, and the unpredictability turn an ordinary snapshot into a piece of art.
This approach to photography fosters a sense of surprise and serendipity. The uncertainty of how a photo will turn out until it’s developed means that every image carries a story of effort and intent. It’s about valuing quality over quantity, and embracing the imperfections that make each photograph feel more alive and meaningful.
A Desire for Authenticity
What connects all these revivals is a desire for authenticity. We are surrounded by the convenience of the digital – and there’s no denying its power – but we also long for experiences that feel more real, more involved. Vinyl records, board games, paper books, film photography – they all invite us to slow down, to invest time and energy, to savor rather than consume. They remind us that sometimes the most meaningful moments come not from what’s easy, but from what requires a bit of effort.
This movement towards analog is about finding depth and substance, about forging connections that have lasting value. It is a way of saying that not everything in life should be easy or instantaneous; some things are worth doing because they are challenging, and because the challenge itself brings joy and fulfillment.
Balancing Digital and Analog Together
In this journey of analog revival, we’re of course not turning our backs on the digital age. Instead, we’re recognizing that the best life might just be one where we can appreciate both – where we can scroll endlessly if we want to, but also drop the needle on a favorite record, gather around a table with friends, or sink into the pages of a good book. It’s about choice, balance, and the joy that comes from embracing the tangible alongside the virtual.
Many vinyl enthusiasts still use streaming services, and many film photographers also use digital cameras. The key is finding a balance – using digital for convenience and analog for its unique experiences. This hybrid approach allows us to enjoy the best of both worlds, making room for depth, engagement, and connection amid the immediacy and utility of digital technologies.
The analog revival isn’t just about nostalgia or rejecting progress. It’s about recognizing that sometimes the old way of doing things offers experiences and connections that digital alternatives just can’t replicate. It’s about finding a sense of balance, embracing both the past and the future, and creating a life that feels rich, connected and more mindful.
Perhaps that’s the real power of analog: it teaches us to be present, to connect deeply, and to find beauty in the physical world that surrounds us. And maybe – just maybe – that’s exactly what we need more of in the current world right now.
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Love it, I consider myself as an analog maximalist. This post resonates with me, a lot
Gosh! What a beautiful article. Even reading it forced me to slow down 🫶