#032 — Why are we obsessed with the old money aesthetic?
Old money is a lifestyle, dress or manners. Why have we come to love it so obsessively?
In this edition, we delve into a phenomenon taking social media, photo shoots, and store displays by storm: the "old money" aesthetic. What is this trend all about, and does it signify that we are growing tired of ostentatious lifestyles? But first, let's start with our latest, meticulously curated finds.
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Old money obsession
The "old money" style has gained popularity due to its timeless charm, combining elegance, sophistication, and modesty. Its distinctive features stand out against other fashion trends, emphasizing durability and quality over quantity.
The foundation of the "old money" style consists of high-quality materials such as cashmere, silk, and pure cotton, which ensure comfort and longevity. A key element is investing in versatile, well-fitted clothing that reflects personal style while prioritizing comfort and durability. These items are often tailored, creating an impression of effortless elegance. Accessories like elegant watches, heirloom jewelry, and scarves further emphasize the refined look rooted in the grace of "old money".
The "old money" style is also strongly associated with certain values and principles. Old money families often place a high emphasis on the comprehensive education of their children, enrolling them in elite private schools and prestigious universities. This culture encompasses not only academic success but also social development, sports, and the arts, which promote character building and long-lasting relationships with peers of similar values. In contrast to the nouveau riche, who may focus on the immediate accumulation of wealth, "old money" families practice conservative and disciplined financial approaches, investing in assets that appreciate over time, such as real estate, timeless art, and other valuable collections.
The "old money" lifestyle reflects confidence, discretion, and modesty, which are evident in many aspects of their lives. Private gatherings and intimate parties, rather than opulent celebrations, are the norm, reflecting the "old money" preference for subtle, sophisticated occasions. These events often feature personal touches, such as carefully arranged dining tables with classic table etiquette. The "old money" culture also values modesty and courtesy in social settings, which is characteristic of individuals embracing this aesthetic lifestyle.
"Old money" fashion is based on the concept of "less is more," meaning that the collected wardrobe items are high-quality and versatile. This look, although subtle, spans generations, drawing inspiration from ancestors and maintaining a refined, personal style. While the nouveau riche style is often more ostentatious, "old money" fashion leans towards confidence and longevity. While the nouveau riche may prefer trendy brands and styles that showcase their wealth, "old money" adherents focus on upholding values of sustainability and timelessness in fashion.
In summary, the popularity of the "old money" style stems from its elegance, attention to quality and durability, and its commitment to values such as discretion, modesty, and cultural sophistication. This style not only defines fashion but also reflects a way of life that promotes lasting relationships, investment in education, and a measured, yet refined approach to spending and lifestyle.
Make long story short. Old money rules:
Classic and discreet dress style: Preference for traditional, high-quality materials and cuts that never go out of fashion. Avoidance of extravagant trends.
Minimalism and elegance: Less is more - avoiding excess decoration and prints.
Closed circle of friends and relationships: Focus on long-standing, well-established friendships and family acquaintances.
Education and culture: Emphasis on education, intellectualism, and cultural activities. Valuing knowledge and skills over showiness.
Discretion in personal life: Avoiding media exposure and public displays of personal life.
Structured family life and hierarchy: Respect for traditional family structures and hierarchy, as well as for older family members.
Investing in quality and durability: Preference for high-quality items that are durable and timeless.
Charitable and social activity: Engagement in charitable activities and support for local communities, without excessive publicity.
Traditional sports and recreation: Engaging in traditional sports like golf or polo, rather than modern, extreme forms of entertainment.
Orderly, regular life: Maintaining a harmonious, orderly lifestyle with regular routines and family traditions.
Certainly! Here are some recommendations to further explore the topic of old money style and manners:
✻ Why Is Gen Z So Obsessed With ‘Old Money Style’?
✻ How Gen Z gave the ‘old money’ aesthetic an egalitarian makeover?
✻ Old Money vs New Money: The Dynamics of Wealth and Legacy.
✻ Embracing the Old Money Lifestyle and Aesthetic: A Comprehensive Guide.
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